IF SOME PEOPLE DON’T LIKE YOUR BRAND, YOU’RE DOING SOMETHING RIGHT.
Last year, when Honey Maid, the old-time graham cracker brand, launched their “This is Wholesome” campaign, they put a stake in the ground for what wholesomeness means to families today—all families,...
View ArticleBRAND CONNECTIONS
I was taken back to my first job out of college at Procter & Gamble while talking about the challenges consumer brands face in digital marketing at the Puget Sound American Marketing Association...
View Article“WHAT CAN I TELL MY DAUGHTER?” LESSONS FROM THE 3% SEATTLE PANEL
adage.com article – What Can I Tell My Daughter About the Role of Women in Advertising?
View ArticleBrands and Presidential Candidates Face the Same Authenticity Challenges
adage.com article – Love him or hate him, Donald Trump is authentic. He doesn’t back down from his positions — for good or bad — and stays true to his blustery words. While I kind […]
View ArticleTurning Love into Money
With an improvement in the overall economy, you might think that raising money for health-related charitable and non-profit organizations would be easier. But the opposite is true. As we’ve learned...
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